ATLANTA, this summer, Goodwill of North Georgia plans to use a $500,000 legacy gift from the Coca-Cola Foundation to support career development services for temporary workers and jobseekers connected to the 2026 FIFA World Cup in Atlanta. Through the partnership, Goodwill will deploy its Mobile Career Center and career services teams to community and fan events taking place in Atlanta during the 2026 FIFA World Cup events across the city, connecting jobseekers with free training, job coaching, and direct employment placement services.

Under the initiative, branded as the Goal Getter Career Expo powered by Goodwill of North Georgia® and the Coca-Cola Foundation, Goodwill career coaches will be on-site at major World Cup activations to enroll temporary event workers in career training programs and connect them to steady, long-term employment. Jobseekers will have access to job search resources, including computers, resume-writing tools, job listings, employment seminars, and software training, as well as pathways into high-demand fields such as clean energy, IT, cybersecurity, healthcare, construction, logistics, supply chain, and more.

"Atlanta welcomes the world. Goodwill connects it to careers, said Jenny Taylor, vice president of career services at Goodwill of North Georgia. "We are deploying our mobile career center to engage visitors, connect job seekers to employers, and showcase Atlanta as a city that not only hosts the world, but invests in community and its people."

Event Schedule:

Goodwill’s Mobile Career Center will be present at community events and fan experiences taking place in Atlanta during the 2026 FIFA World Cup, including:

• June 20–21 – Atlanta Beltline Fest at Pittsburgh Yards (Spain vs. Saudi Arabia, 10:30 AM – 7:00 PM daily)
• June 27 – One World Fan Village (Congo vs. Uzbekistan, match at 7:30 PM)
• July 1 – One World Fan Village (Round of 32, match at Noon)
• July 7 – One World Fan Village (Round of 16, match at Noon)
• July 15 – One World Fan Village (Semifinal, match at 3:00 PM)
• July 19 – Showcase ATL: Celebration of Soccer and Sound (11:00 AM – 8:00 PM, Final Match screens at 3:00 PM)

The partnership aligns with Goodwill of North Georgia’s 2030 Strategic Plan, which sets a bold goal of connecting 155,000 jobseekers to meaningful employment by 2030.