Inspire Brands today announced that Sasha Wolfe will join the company as Senior Vice President of Demand Generation and Agency Solutions. As head of this shared capability, Wolfe will lead media strategy, planning and buying, digital performance and acquisition marketing, and brand media partnerships and sponsorships.

Her appointment reflects Inspire’s continued investment in the industry-leading, shared capabilities that collectively help its brands effectively reach more guests, drive stronger business results, and create value for franchisees.

"Sasha brings deep expertise from the media, technology and restaurant industries, and her leadership will help us continue evolving these critical shared capabilities to better serve our brands, franchisees, and guests," said Inspire Co-Founder and CEO Paul Brown.

"Sasha brings a strong ability to integrate data, technology, and media to engage consumers with precision," said Inspire Chief Brand Officer and Dunkin’ Brand President Scott Murphy. "She will be instrumental in helping our brands reach new audiences, deepen loyalty, and ensure we maximize the impact of significant marketing investments."

For Wolfe, joining Inspire represents an opportunity to combine her passion for restaurants, media, and innovation while helping some of the world’s most recognizable restaurant brands continue to grow.

"I’m excited to join Inspire and return to the restaurant industry," Wolfe said. "The company’s distinctive approach to drive growth across its brands by developing this shared capability to build demand generation scale was a key draw, and I look forward to building on the strong foundation already in place."