Outdoor Holding Company (Nasdaq: POWW, POWWP) (“OHC,” “we,” “us,” “our” or the “Company”), the owner of GunBroker.com, the largest online marketplace for firearms, hunting and related products, today announced the appointment of Erich Buerger as Director of AI Strategy & Implementation. In this newly created role, Mr. Buerger will lead the development, coordination, and execution of artificial intelligence initiatives across the Company.

The appointment reflects OHC’s commitment to deploying artificial intelligence in disciplined, high-value ways that enhance marketplace functionality, operational efficiency, and long-term shareholder value. Mr. Buerger will be responsible for developing and executing the Company’s AI strategy in alignment with corporate objectives, identifying high-value AI use cases across departments, establishing AI governance frameworks and responsible-use policies, and overseeing the evaluation, selection, and deployment of AI tools, platforms, and vendors throughout the organization.

A Proven AI Veteran and Digital Transformation Leader

Mr. Buerger brings more than 20 years of experience translating emerging technologies into measurable business outcomes, with a track record of identifying high-impact AI opportunities, leading cross-functional implementation, and integrating solutions into core business workflows. He joins OHC from Ecommerce LabWorks, where he served as Head of eCommerce Artificial Intelligence, leading AI strategy and the deployment of systems built on large language models, natural language processing, and agentic workflows.

“Erich brings exactly the combination of strategic vision and hands-on implementation experience we need to scale our AI capabilities responsibly and profitably,” said Steve Urvan, Chief Executive Officer of OHC. “We view disciplined AI deployment as a long-term value creation strategy for shareholders. Establishing dedicated leadership for our AI strategy is a natural next step in that commitment, and we are confident Erich will help us unlock meaningful operating leverage across the business.”

“OHC sits at the intersection of a category-leading marketplace and nearly three decades of proprietary data, which is a rare foundation for building AI that delivers real, measurable impact,” said Mr. Buerger. “I’m excited to partner with the leadership team to identify the highest-value opportunities and turn them into solutions that improve efficiency, automation, and decision-making across the organization.”

Advancing the Company’s AI Roadmap

The appointment builds on OHC’s broader technology roadmap, including the recent launch of its proprietary AI-powered listing tool on the GunBroker marketplace. Under Mr. Buerger’s leadership, the Company will continue to evaluate and implement responsible AI-driven enhancements aimed at improving user experience, optimizing marketplace performance, and unlocking additional operating leverage across its platform.