• Atlanta business owners are investing in products, staffing, and marketing ahead of the World Cup.

• Some hope for significant revenue gains from international visitors.

• Others worry small businesses could miss out on the tournament's economic impact.

Cyrei Daniel had been trying to get the city's attention for months — not just for her bakery, Sweet Me Good, but for the entire block.

When the city announced Atlanta would host eight FIFA World Cup matches, Daniel was ready to capture the economic bump from the extra visitors this summer. She applied for grants to make improvements to her storefront and marketing ahead of the tournament and received two. She also showed up to city council meetings to push for how the city planned to support small businesses during the games.

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