Arketi Group, an award-winning digital marketing and public relations agency for business-to-business (B2B) technology companies, today announced that Sperling, a full-service digital marketing agency based in Salem, Mass., is joining its platform.

Founded in 2008, Sperling brings expertise in website design and development, UX/UI, branding, paid digital campaigns, social media strategy, and backend systems integration. The agency's work spans transportation, healthcare, medical technology, education, consumer products, and public sector organizations, with clients including Keolis, Brunswick School, See Plymouth, JOH, Legacy Lifecare, and North of Boston.

The agency also expands Arketi's AI capabilities, providing intelligent chatbots, workflow automation, AI agents, custom GPTs, and generative search optimization (AEO and GEO). These services are all designed to help organizations adapt to the evolving ways audiences discover information and engage with brands.

"Most agencies are still treating AI as a standalone offering or an experimental add-on," said Mike Neumeier, APR, co-founder and CEO of Arketi Group. "Sperling has done the harder thing. They've built real technical depth in how AI integrates into marketing and customer experiences. Paired with their strengths in web development, design, and interactive, it's exactly the kind of connected execution clients increasingly need.”

As part of the Arketi platform, Sperling clients gain a broader set of capabilities, including deeper public relations, crisis communications, and internal communications services.

"What stood out about Arketi is a shared commitment to integration, creativity, and results, and a real respect for the team we've built. This partnership makes sense from a culture perspective and a business perspective,” said Mike Sperling, founder and president of Sperling. “Together, we bring clients broader capabilities while keeping the hands-on approach that has always set Sperling apart. This also gives us a solid eastern seaboard presence from the South to New England that we can heavily leverage to fuel our growth across a number of exciting industries."

The addition of Sperling marks Arketi’s second strategic expansion in recent weeks, following the addition of Braithwaite Communications. Together, the additions reinforce Arketi’s position as a modern, integrated, and digitally driven marketing and communications platform.

Arketi’s continued growth is supported by its partnership with Go Capital and Station Partners. As the firm expands into new areas, Arketi remains focused on investing in capabilities that enhance how clients engage, optimize, and scale their efforts to drive stronger business outcomes.