Aprio, the 20th largest business advisory and accounting firm in the U.S., is launching a new brand awareness campaign in partnership with Marketing Architects. The campaign debuts in the Washington, D.C. market and represents the next phase of Aprio's brand investment as the firm continues its rapid expansion.

As Aprio expands its geographic footprint and broadens its capabilities to build the firm of the future, leadership is investing in greater brand visibility across strategic markets. The new campaign is designed to introduce more business leaders to Aprio's Account for Anything™ brand platform and strengthen awareness among the founders, owners, executives, and family enterprises the firm serves.

"Aprio's growth has fundamentally changed our scale, our capabilities, and the impact we can deliver for clients," said Cheri Husney, Chief Growth Officer at Aprio. "We've brought together exceptional professionals and deep experience from across the U.S., creating one of the strongest audit, tax, advisory, wealth and legal platforms in the profession. This campaign reflects who Aprio is today and introduces more business leaders to a firm built to help them Account for Anything™ today and tomorrow."

Marketing Architects developed and produced a Connected TV commercial that brings Aprio's Account for Anything™ message to life for business owners and executives. The campaign will run across streaming platforms in Aprio's priority growth markets.

"Aprio's growth story is one of the most compelling in the accounting and advisory profession today," said Nicole Nye, Vice President, Strategic Growth at Marketing Architects. "This campaign extends the firm's visibility in strategic markets and connects the Account for Anything™ message with the business leaders Aprio is built to serve."

The Washington, D.C. launch marks the beginning of a broader brand-building effort designed to support Aprio's continued expansion and long-term growth strategy.

Watch the spot "Levels."