BankSouth Mortgage announced the appointment of Jessica Swink as Senior Vice President, Director of Marketing & Digital Strategy, bringing an experienced mortgage marketing and digital strategy leader to its executive team. Swink's appointment reflects the company's continued investment in innovation, customer experience, and strategic growth as it executes its long-term vision.

With more than 16 years of leadership experience spanning brand strategy, customer experience, lifecycle marketing, CRM, marketing technology, artificial intelligence, and digital transformation, Swink has built a reputation for creating marketing organizations that deliver measurable business results while strengthening relationships with customers and referral partners. Her background aligns closely with BankSouth Mortgage's vision of combining trusted local relationships with forward-thinking technology.

"Jessica brings the strategic perspective, industry expertise, and collaborative leadership we were looking for as we continue building for the future," said Kim Nelson, CEO of BankSouth Mortgage. "She understands how marketing, technology, and customer experience work together to create meaningful growth, and her leadership will strengthen our brand while helping our loan officers and referral partners succeed."

As SVP, Director of Marketing & Digital Strategy, Swink will lead the company's marketing strategy, brand development, digital innovation, and customer engagement initiatives while partnering with executive leadership to support BankSouth Mortgage's continued growth and long-term business objectives.

"They've got a solid business strategy and a growth plan that I'm really excited to get started on," said Swink. "I'm going to be focused on building relationships. I really want to meet with different loan officers, sales managers, the marketing team that's there, executive leadership, and really understand how we can reach our business goals with the people we have, and where I can best support what's already in place."

Swink has been recognized as a HousingWire Marketing Leader and holds the Accredited Mortgage Professional designation. Her experience leading marketing initiatives, digital transformation, and customer engagement reflects BankSouth Mortgage's commitment to investing in exceptional leadership that will help shape the company's next chapter of growth.