Nichols Cauley, a financial services company dedicated to serving small and midsized businesses, today announced the appointment of Rob Bixler as Chief Financial Officer.

Bixler most recently served as CFO of Victory Live and brings extensive experience in financial leadership, corporate strategy, and business transformation. His career includes CFO positions at investor-backed technology and services companies, corporate development and strategy leadership roles at Motorola and NCR Corporation, and investment banking experience with Merrill Lynch and Citigroup, where he advised companies on capital raising and M&A transactions.

As Chief Financial Officer, Bixler will serve on Nichols Cauley's senior leadership team, helping shape the company's financial strategy and growth agenda. His focus will include evaluating investment opportunities, supporting strategic initiatives, and aligning the company's resources, investments, financial planning capabilities, and operational priorities with its strategic direction.

"Rob understands growth and scale from multiple angles through his experience as an advisor, strategist, and operator," said Alan Whitman, CEO of Nichols Cauley. "That breadth of experience will be invaluable as we continue investing in the capabilities and resources that make a difference for our clients and team members."

"It's clear that Nichols Cauley is building something special, and I'm excited to be a part of that," said Bixler. "The company's commitment to business owners, combined with the talent, ambition, and long-term focus of the team, creates a unique opportunity to build for the future."

Bixler holds an MBA from the University of Michigan and a B.S. in Economics from Cornell University.