Babbit Bodner, a modern communications consultancy built for the speed of culture, today announced its expansion into New York City and the appointment of veteran communications leader Christina Rodriguez as vice president. The move marks a significant milestone for the Atlanta-born agency and follows substantial growth in its roster of food, beverage and consumer lifestyle brands.

“Planting a flag in New York has always been part of our vision for Babbit Bodner,” said Jennifer Babbit Bodner, founder and CEO. “The media landscape may be more distributed than ever, but New York remains its center of gravity. As our food, beverage and consumer lifestyle portfolio has grown, it became clear that this was the right moment—and Christina was the right person—to establish a meaningful presence there.”

Rodriguez brings deep experience developing integrated communications programs and securing high-impact media opportunities for food & beverage, lifestyle, health & wellness, and franchise/multi-location brands. Known for her best-in-class relationships with national business, consumer and lifestyle media, she will help lead client strategy, media relations and business development while growing Babbit Bodner’s presence in New York.

“New York has always been an important market for our clients, our team and the future of Babbit Bodner,” said Jennifer Babbit Bodner, founder and CEO of Babbit Bodner. “Establishing a presence there is a natural next step in our growth, but finding the right person to lead it was critical. Christina combines exceptional media instincts and relationships with the strategic thinking, energy and bias toward action that define how we work. She immediately understood what makes Babbit Bodner different—and how much opportunity lies ahead.”

The New York expansion comes as Babbit Bodner continues to grow its national client roster and its work across B2B and consumer communications, including professional services, sports and entertainment, food and beverage, health and wellness, technology and other high-growth sectors. From its Atlanta headquarters, the agency has built a reputation for pairing senior-level strategy with the speed, creativity and hands-on execution required to create meaningful business impact.

“Babbit Bodner has built something special: an agency that brings together smart strategy, standout creative thinking and a genuine commitment to its clients,” said Rodriguez. “I’m excited to help introduce that approach to more companies in New York while creating new opportunities for our existing clients on a national stage.”

Prior to joining Babbit Bodner, Rodriguez led key accounts including Taskrabbit and CAVA at Small Girls PR. She also played a critical role in franchisee communications at Tidehouse. 

Rodriguez will be based in New York and will work closely with Babbit Bodner’s Atlanta-based leadership and client service teams.