The Coca-Cola Company today announced that Rob Gehring will become president of the company's North America operating unit effective Dec. 1, 2026. Gehring succeeds John Murphy, who has led the North America operating unit on an interim basis since Aug. 1, 2026. Murphy remains president and chief financial officer.

Gehring, 59, returns to The Coca-Cola Company after a successful tenure at Monster Energy Company, most recently as CEO, Americas, a position he assumed in February 2026. Gehring had responsibility for the organization's North America, Latin America and Caribbean operations and was part of the leadership team that drove the company's growth agenda and modernized commercial capabilities.

"Rob is a transformational leader whose exceptional ability to develop and lead people, combined with his deep operations experience, has made him a trusted partner across our system," said Henrique Braun, CEO of The Coca-Cola Company. "I am pleased to welcome him back to Coca-Cola and look forward to partnering with him to grow our business in North America."