Georgia Tech athletics and Atlanta-based Veritiv, a leader in innovative specialty packaging, facility and print solutions, have announced a historic partnership that makes Veritiv Tech football’s first-ever jersey patch sponsor, as well as the Official Sustainability Partner of Georgia Tech Athletics.  

 

In addition to pioneering the first jersey patch partnership in Georgia Tech athletics history, the alliance between the Yellow Jackets and Veritiv brings together two organizations with deep Atlanta roots and mutual values. 

 

The multi-year strategic partnership reflects Georgia Tech athletics’ and Veritiv’s shared commitment to innovation, sustainability and community impact.  

 

The partnership also offers Veritiv the opportunity to collaborate with Tech student-athletes in name, image and likeness activities. 

 

“Georgia Tech athletics is proud to welcome Veritiv as our first-ever football jersey patch sponsor and the Official Sustainability Partner of Tech Athletics,” Georgia Tech vice president and director of athletics Ryan Alpert said. “When considering such a high-profile partnership, it’s imperative to identify an organization with values and ideals that align with your own. With its deep Atlanta and Georgia Tech roots, as well as its commitment to innovation and being a positive influence in our community, Veritiv is exactly what we were looking for. We thank Sal – a Georgia Tech alumnus – and his team for their belief in the momentum and direction of Tech football and athletics, as well as their eagerness to partner with our student-athletes in NIL opportunities. We’re excited to partner with Veritiv for years to come.” 

 

“We’re proud to team up with Georgia Tech. This partnership provides a real-world platform to demonstrate how our integrated portfolio from sustainable packaging and concessions to facility solutions and operational support can deliver impact across an organization,” said Sal Abbate, CEO of Veritiv. “We’re excited to extend our partnership beyond gameday and support the next generation of leaders.” 

 

As the Official Sustainability Partner of Georgia Tech Athletics, Veritiv is working with Tech athletics to achieve three main sustainability goals – reducing waste and advancing circularity, making procurement more sustainable and using data and innovation to improve resource efficiency. The partnership also creates meaningful engagement opportunities for Georgia Tech athletics and Veritiv’s employees and community throughout the football season. 

 

The Veritiv jersey patch will be one of the first in college football history, as the NCAA Division I Cabinet’s approval of sponsorship logos to game jerseys became effective on August 1. Georgia Tech will announce jersey patch partnerships for additional sports in the coming months. 

 

Georgia Tech football will debut its Veritiv jersey patches on the national stage when the Yellow Jackets open the 2026 season on Thursday versus Colorado. Kickoff is set for 8 p.m. at Bobby Dodd Stadium at Hyundai Field and the opener will be televised nationally on ESPN.