Pullman Yards, the 27-acre historic property originally built in 1904 by Pratt Engineering and later expanded in 1926 by the Pullman Company as a railcar repair facility, will return to its industrial roots, transforming into the magical world of Toy Factory, an immersive 360° experience for the whole family.  

Have you ever just once wanted to peek behind the curtain, catch a glimpse of magic, and let it fill your imagination? Toy Factory, which will premiere globally at Pullman Yards,  invites guests behind the scenes to discover the mysteries of this secret factory filled with joy, laughter, tradition, and wonder. Journey through an enchanting world filled with endearing, playful characters, interactive games, immersive worlds, and, of course, a workshop to design and build your own toys. It’s an experience where world-class innovative technology blends with captivating sets and a story sure to engage the entire family.  Stunning visuals and creative touches will transport guests much like previous immersive experiences, such as Pullman Yard’s Van Gogh, while adding the interactive joy of The Balloon Museum.

“Toy Factory is a place where ordinary rules are left at the door, and the only limitations are your imagination,” says Maureen Meulen of Pullman Yards. “The interactive part of this is what I think families and groups will truly embrace and make everyone feel like a kid again – come play!”

Created by Dirty Monitor, the internationally acclaimed creative studio that pioneered such innovative exhibits as Van Gogh: The Immersive Experience and Monet: The Immersive Experience, the partnership with the property represents a marquee return of two leaders in the experiential exhibit arena, as Pullman Yards celebrates its 5th anniversary as a leading exhibitor of first-run, world-class exhibitions including The Balloon Museum, Van Gogh: The Immersive Experience, Stranger Things: The Experience, and many more.

“For our fifth anniversary, we wanted to present an experience for the whole family that captures the essence of Pullman Yards while showcasing the most compelling aspects of some of our best-known exhibitions, such as the creative digital artistry of the Van Gogh exhibition and the sheer exuberance and playfulness of The Balloon Museum,” says Adam Rosenfelt of Pullman Yards. “The Toy Factory embodies Pullman's Industrial Revolution roots and our present-day digital revolution, designed for all families to enjoy.”

Presented by Pullman Yards, Toy Factory will launch in Atlanta, GA, on September 30 through the end of the year, then continue a North American tour, delighting children of all ages. Toy fans can join the waitlist for early access to tickets, which go on sale September 16th, HERE. Tickets for Toy Factory go on sale September 17th, with add-on options for enhanced experiences. All ticket levels and additional information are available online at PullmanYards.com. The Toy Factory will be open daily at Pullman Yards, located at 225 Rogers St. NE in Atlanta. Toy Factory is an all-ages show; bring your imagination.

Visit PullmanYards.com for the most up-to-date information on this and all experiences on the Pullman Yards complex. Pullman Yards is located at 225 Rogers Street NE, Atlanta, Georgia.