Trevelino/Keller, the nation's fastest growing¹ firm, today announced the launch of Visibly-One, a new practice dedicated to helping brands earn visibility in the answers generated by AI platforms such as ChatGPT, Perplexity, Gemini and Google AI Overviews. Visibly-One becomes the agency's fourth practice area, joining Public Relations, Growth Marketing and Creative Services and is live at Visibly-One.com.

The launch responds to a fundamental shift in how consumers and B2B buyers find information that influences purchase. As search increasingly gives way to AI-generated answers, brands that once competed for page-one rankings must now compete to be the source an AI model chooses to cite, quote or recommend. Visibly-One was built to help clients understand, measure and improve that kind of visibility.

Visibly-One combines audits of how brands currently appear across AI answer engines with ongoing monitoring of brand and competitor visibility, content built specifically to be surfaced and cited by AI systems, and technical guidance on the structured data and digital footprint that AI models draw from. The practice is powered in part by Trevelino/Keller's proprietary AI-driven measurement and content intelligence platform, giving clients visibility into how they are represented in AI-generated answers and a clear path to improving it.

Rather than operating as a standalone offering, Visibly-One is designed to work alongside Trevelino/Keller's three existing practices. Public Relations, Growth Marketing and Creative Services will each build on the visibility Visibly-One establishes, so that a client's earned media, paid and organic marketing, and creative output are all working in service of the same goal: being found, cited and trusted by both people and the AI systems people increasingly rely on.

"Brands have spent two decades learning how to be found in search. Now they need to learn how to be found in answers," states Dean Trevelino, Co-CEO of Trevelino/Keller. "Visibly-One gives our clients a way to see exactly how AI platforms are describing them today, brand and executive, and a practice built to shape that story going forward. This isn't an add-on to what we do — it's the next layer of it."

Visibly-One is available to new and existing Trevelino/Keller clients starting today. More information is available at Visibly-One.com.