Truist Wealth Announces New Leadership Serving Georgia
Tuesday, September 29th, 2026
Truist Wealth, the private wealth business of Truist Financial Corporation (NYSE: TFC), today announced two leadership appointments that reinforce its commitment to serving clients, advisors and communities across Georgia, a market where the firm has a longstanding presence and deep client relationships.
Caroline Murtaugh has been named Regional Managing Director for Greater Atlanta and Georgia, while Greg Costello has joined Truist Wealth as North Georgia Regional Director for Wealth Brokerage. Together, they will help lead the firm's continued growth across the state, build on its strong foundation in Georgia, and enhance Truist Wealth’s purpose-driven wealth experience for clients, advisors and teammates.
"Georgia has always been a critical market for Truist Wealth, and both Caroline and Greg bring exceptional leadership experience, deep industry expertise and a shared commitment to helping clients achieve their financial goals," said Brian Dowhower, head of Truist Wealth. "As we continue investing in a state where we've served clients and communities for generations, their leadership will help us deepen relationships, develop talent and build on the strong momentum already underway across the region."
In her new role, Murtaugh will manage wealth advisors and client relationships across Georgia and report to Caitlin Kennedy, who oversees wealth advisory for the state and Greater Atlanta. A respected leader within the organization, Murtaugh has built a strong reputation for developing talent, driving business results and fostering meaningful client relationships. She most recently led Truist Wealth's Sports & Entertainment Group and has held a variety of leadership roles throughout her career.
"Georgia represents tremendous opportunity, and I'm excited to work alongside our talented advisors and teammates to continue delivering exceptional service and advice to clients across the region," said Murtaugh. "Truist Wealth has a strong foundation in Georgia, and I look forward to building on that momentum."
As North Georgia Regional Director for Wealth Brokerage, Greg Costello will lead Truist Wealth’s brokerage teams across the region. Costello brings nearly 30 years of wealth management leadership experience and a proven track record of developing advisors, recruiting top talent and building high-performing organizations. Most recently, he served as senior vice president and complex manager at
Raymond James in Chattanooga, Tennessee. Before that, he held leadership positions with Wells Fargo Advisors, SunTrust Investment Services and Merrill Lynch across multiple markets and business models.
"North Georgia is one of the most dynamic wealth management markets in the country," said Costello. "I'm excited to join Truist Wealth and partner with advisors and teammates across the region as we continue creating opportunities for growth and delivering an exceptional client experience."
These appointments reflect Truist Wealth's continued investment in Georgia and its commitment to aligning leadership talent with growth opportunities across key markets and client segments.
