The Zero Co., Atlanta’s first dedicated non-alcoholic bottle shop, is taking its approach to drinking differently beyond Georgia with the launch of shipping across the contiguous United States.
Customers can now shop thezeroco.co for a curated selection of non-alcoholic wine, beer, spirits, ready-to-drink beverages, and other zero-proof options, with eligible products available for shipping throughout the contiguous U.S.
The expansion comes as the non-alcoholic beverage category continues to grow well beyond its early associations with Dry January and sobriety. With more products entering the category, The Zero Co. has focused on helping customers navigate the increasingly crowded selection by seeking out drinks that are interesting, well-made, and worth choosing on their own merits.
“Since opening The Zero Co., we’ve heard from people outside Atlanta who want access to the products they discover through our shop,” said Rori Robinson, general manager of The Zero Co. “There is so much happening in this category right now, but that can also make it difficult to know where to start. We taste, research, and select what we carry very intentionally. Shipping allows us to bring that same approach to people well beyond Atlanta.”
Located in Atlanta’s Poncey-Highland neighborhood, The Zero Co. was created as a dedicated place for people interested in drinking less alcohol, exploring new alternatives, or simply adding more options to what they drink. Its shelves include alcohol-free wine, beer and spirits alongside ready-to-drink cocktails, adaptogenic and functional beverages, hemp-derived drinks and other emerging products.
Rather than treating non-alcoholic drinks solely as replacements for traditional wine, beer, or cocktails, The Zero Co. approaches the category on its own terms, emphasizing flavor, quality, and products that offer something distinct.
Shipping is available for eligible products to addresses throughout the contiguous United States, with availability depending on the product and destination. Free shipping is available on orders over $150.