Denim Marketing, an Atlanta-based agency specializing in strategic marketing for the homebuilding industry, earned eight OBIE Awards at the 46th Annual OBIE Awards, including one Gold for its Small Builder Package and seven Silver honors. 

Designed for smaller homebuilding companies, Denim Marketing’s Small Builder Marketing Package combines strategic marketing, public relations, blog content optimized for search and AI discovery, and social media management. The package gives builders access to coordinated marketing services tailored to their needs and budgets.

“Today’s housing market is challenging, and builders of every size need a strong marketing strategy,” said Carol Morgan, founder and president of Denim Marketing. “Smaller builders may not have the resources for a full-service agency. As a small agency ourselves, we understand the need for practical solutions that meet businesses where they are. Our Small Builder Marketing Package makes strategic marketing more accessible with services designed around the realities of running a smaller homebuilding company.”

Denim Marketing’s work for Peachtree Residential earned recognition for a targeted email strategy built around timely incentives and audience data. Two campaigns reached 70,000 recipients selected for their likelihood of being in the market for new construction in Atlanta. The emails achieved a 22.25% view rate and a 12.27% click-to-view rate, while individual link tracking showed engagement with specific communities, including Arden on Lanier, Hillshire and The Glade. These insights helped shape follow-up campaigns, allowing the team to refine its approach based on recipient behavior.

For Traton Homes, Denim Marketing developed a coordinated social media strategy that aligned organic posts, paid advertising and blog content under a shared content calendar. Lifestyle-focused storytelling, local insights and helpful information for new home buyers supported the campaign, which delivered measurable gains across channels. Social media traffic to the website increased 82.97% year over year, LinkedIn engagement rose 163.2%, and Meta advertising generated 123.4% more results while reducing cost per result by 71.4%.

After its September 2026 brand refresh, Denim Marketing's Atlanta Real Estate Forum received two Silver OBIE Awards recognizing its new website and subsequent marketing campaign. The initiatives extended the updated brand across the platform’s digital presence and promotional efforts, establishing a consistent look and message while continuing to provide Atlanta’s real estate community with industry news, market insights and homebuyer resources.

Denim Marketing’s 2026 OBIE Awards include:

GOLD

• Best Advertising Campaign Associate – Budget Under $10,000: Small Builder Marketing Package

SILVER

• Best Audio/Video – Video/TV Promotion: Small Builder Marketing Package
• Best Website – Corporate – Associate: Atlanta Real Estate Forum
• Best Email Marketing Message: Denim Marketing for Peachtree Residential
• Best Social Media Application – Associate: Denim Marketing Facebook
• Best Social Media Campaign – Builder/Developer: Denim Marketing for Traton Homes
• Best Social Media Campaign – Associate: Small Builder Marketing Package
• Best Marketing Campaign/Promotion – Associate – Budget Under $10,000: Atlanta Real Estate Forum

Presented by the Greater Atlanta Home Builders Association and its Sales and Marketing Council, the prestigious OBIE Awards recognize excellence in new home marketing, design and sales.

Denim Marketing provides strategic marketing, public relations, content development, social media management and AI search strategies for home builders, build-to-rent developers, trade associations, real estate media brands, private lenders and other organizations serving the housing industry.