La Costeña is bringing the heat to Mercedes-Benz Stadium. Today, the legacy Mexican food brand announced a multi-year partnership with Atlanta United, becoming the club's first-ever Mexican food and "Official Jalapeño Partner." The deal ensures fans can enjoy La Costeña's authentic flavor on match days through May 2028.

La Costeña's brand and signature products will be woven throughout the entire gameday experience. Fans looking to turn up the heat can enjoy La Costeña's jalapeños at concession stands throughout the stadium. Beyond the plate, fans will see La Costeña's branding illuminated across matchday IPTV displays, the Mega Column, and sideline LEDs during every home game.

La Costeña will also take center stage in stadium entertainment as the presenting sponsor of halftime performances by Atlanta United's resident DJ EU. Pre-game, fans can join in on the fun at The Home Depot Backyard, where La Costeña will host interactive fan activations featuring product sampling during select home matches. Fans can learn more about where to find La Costeña throughout the stadium by following Atlanta United's official social channels.

"For over a century, La Costeña has delivered authentic flavors, and nothing matches the authentic energy of the Atlanta United fans—so we feel right at home here," said Jilliann Kupfer DeLawyer, Chief Marketing Officer at La Costeña USA. "We're thrilled to join the Atlanta United family, celebrate shared love of the game, and turn up the heat as the team's first-ever Mexican food and 'Official Jalapeño Partner'."

"We are excited to welcome La Costeña, as our first Mexican food brand partner, into the Atlanta United family," said Michael Ridley, VP, Integrated Marketing and Fan Engagement at Atlanta United. "Our club prides itself on bringing people together to experience the beautiful game and we believe having La Costeña as our 'Official Jalapeño Partner' will not only elevate this experience but also fire up the best fans in the league, our 17's, even more at our home matches."

For information about La Costeña, visit www.mexicorico.com.