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Atlanta Braves Holdings Reports Third Quarter 2026 Financial Results

Staff Report From Georgia CEO

Thursday, November 5th, 2026

Atlanta Braves Holdings, Inc. ("ABH") (Nasdaq: BATRA, BATRK) today reported results for its third quarter ended September 30, 2026.

Highlights include:

  • The Braves returned to the postseason and saw a 14% increase in average attendance per regular season home game in the third quarter from the prior year period.

  • BravesVision completed its first regular season and led the league in in-market direct-to-consumer subscribers.

  • Total revenue grew to $325 million in the third quarter of 2026, up 4% from the prior year period.

    • Baseball revenue increased 4% from the prior year period to $296 million driven by increases in baseball event revenue.

    • Mixed-Use Development revenue increased 7% from the prior year period to $29 million primarily due to an increase in rental income.

  • On a year-to-date basis, total revenue grew to $702 million, up 5% from the prior year period.

    • Baseball revenue increased 3% from the prior year period to $618 million.

    • Mixed-Use Development revenue increased 19% from the prior year period to $84 million.

  • Total Adjusted OIBDA(1) of $41 million in the third quarter of 2026.

    • Baseball Adjusted OIBDA declined to $26 million from $50 million in the prior year period driven mainly by increases in player salaries.

    • Mixed-Use Development Adjusted OIBDA declined to $18 million from $20 million in the prior year period.

  • Operating income declined to $9 million in the third quarter of 2026 from $39 million in the prior year period.

Discussion of Results

 

Unless otherwise noted, the following discussion compares financial information for the three months ended September 30, 2026 to the same period in 2025.

Baseball revenue is derived from two primary sources on an annual basis: (i) baseball event revenue (ticket sales, concessions, advertising sponsorships, suites and premium seat fees) and (ii) media related revenue (including BravesVision and national broadcasting rights). Mixed-Use Development revenue is derived primarily from a real estate portfolio including the mixed-use facility The Battery Atlanta and primarily includes rental income.

The following table disaggregates revenue by segment and by source:

 

There were 44 home games (including postseason) played in the third quarter of 2026 compared to 41 in the prior year period.

Baseball revenue increased 4% in the third quarter of 2026 compared to the prior year primarily driven by increases in baseball event revenue and retail and licensing revenue. Baseball event revenue increased due to contractual rate increases on season tickets, increased attendance at regular season home games, favorable single-game ticket sales, and increases in regular and postseason home games. Retail and licensing revenue increased compared to the prior year due to demand for City Connect apparel following its April 2026 launch, higher league-wide revenue, increased attendance at regular season home games and the impact of two postseason home games. Media related revenue declined due to the timing of revenue recognition under BravesVision linear distribution agreements compared to our previous long-term local broadcasting arrangement, as well as changes in certain national media rights arrangements, including the increased commercialization of digital media rights through MLB Advanced Media, L.P. ("MLBAM"). Other revenue decreased due to fewer special events held at Truist Park.

Mixed-Use Development revenue increased 7% for the third quarter of 2026 primarily due to an increase in rental income driven by increases in tenant recoveries and new lease agreements.

Operating income (loss) and Adjusted OIBDA(1) decreased in the third quarter of 2026 compared to the prior year primarily due to increases in operating costs and selling, general, and administrative expenses. Baseball operating costs increased primarily due to increases in major league player salaries, expenses associated with the production of BravesVision, variable concessions and retail operating expenses and postseason game operating costs. Selling, general and administrative expenses increased due to increases in sales, marketing and administrative costs associated with BravesVision, additional marketing costs, personnel costs, property taxes, insurance costs and other professional fees.