The University of Oregon has partnered with Atlanta-based strategic creative firm Ideas United on Unstoppable: The Campaign for Oregon. The campaign, the most ambitious in the university’s 150-year history, will support Oregon students, faculty, and research. Ideas United created the public launch at McArthur Court and is extending the campaign to donors and alumni on the road.

In collaboration with University Advancement and other UO teams, Ideas United brought the campaign’s vision to life at McArthur Court. Guests explored interactive exhibits highlighting initiatives from across the university.

On stage, six university leaders, including Provost Chris Long, shared what the campaign will make possible, from PathwayOregon scholarships to the Ballmer Institute for Children’s Behavioral Health and the Phil and Penny Knight Campus for Accelerating Scientific Impact. President Karl Scholz closed the program.

“A university campaign gives people a reason to see themselves in its future,” said Dan Costa, President of Ideas United. “Oregon’s story is 150 years of bold ideas and the momentum to go further. We shaped every piece of this work, from the films people watch to the spaces they explore at McArthur Court to the tailgate experience, so Ducks everywhere can feel that momentum and choose to be part of it.”

The work extends beyond the launch through a campaign anthem film, photography, and social videos. Extending the campaign into alumni markets around the country will give Oregon supporters on the road a way to engage with the university’s ambitions.

“Unstoppable is about what Ducks can accomplish together, for our students, our state, and the world,” said Joe Buck, Vice President for Advancement at the University of Oregon. “Ideas United helped us turn that ambition into something our community could feel, from the moment guests walked into the launch to the ways we’re bringing the campaign to the broader UO community on the road. That kind of connection is what inspires people to invest in Oregon’s future.”

The Oregon partnership builds on Ideas United’s longstanding work in higher education, including partnerships with Clemson University, Emory University, and Georgia State University.