Mercedes-Benz is expanding its Mercedes-Benz Collection luxury vehicle subscription service to include a brand-new tier consisting exclusively of the company’s AMG high performance models. Currently available only in Atlanta, Ga., the AMG-Exclusive tier provides car enthusiasts with unprecedented access to the top echelon of the Mercedes-AMG product line.

Mercedes-Benz Collection subscribers who crave style and driving performance can satisfy their needs with just the tap of an app, choosing from nearly a dozen new Mercedes-AMG models, including sedans, coupés, roadsters and SUVs powered by AMG's signature handcrafted V8 engines.

“With the AMG-Exclusive tier, our subscribers now have unlimited access to world-class performance luxury at their fingertips,” said Heiko Schmidt, CEO of Mercedes-Benz Subscription Services USA LLC. “For over 50 years, Mercedes-AMG’s reputation for automotive performance, quality and precision workmanship has built a strong customer following across the globe, including in the U.S. The pilot program in Atlanta is an incredible opportunity for our subscribers to be part of this rich tradition and experience the horsepower and thrill of the drive synonymous with our best-in-class Mercedes-AMG vehicles.”

“After receiving feedback from subscribers who had a chance to drive select Mercedes-AMG models in other tiers, it became clear there was significant demand for us to create an opportunity for them to enjoy the full Mercedes-AMG experience,” said Craig Walters, Director, Mercedes-Benz Subscription Services USA LLC. “Customers can experience various AMG models, depending on their preferences, changing vehicles for any occasion without restrictions commonly associated with owning or leasing a car. The introduction of the AMG tier reinforces our commitment to meeting consumer expectations and providing the most diverse subscription service in the industry.”

Mercedes-Benz Collection allows subscribers to switch between different types of vehicles depending on their needs or lifestyle. With over 60 model variants in the program, the concierge-driven service offers the broadest selection of any vehicle subscription service in the luxury market for drivers who prefer variety, flexibility and convenience. A collaboration between Mercedes-Benz USA LLC, Mercedes-Benz Financial Services USA LLC and Mercedes-Benz dealers, Mercedes-Benz Collection launched in June 2018 as a pilot program.

There are three other tiers currently in the program – Signature, Reserve and Premier – with prices ranging from $1,095 to $2,995 per month (depending on market and tier). The AMG-Exclusive tier is being introduced at $3,595 per month. Subscribers pay a one-time activation fee of $495 and may then choose from a broad array of Mercedes-Benz vehicle styles offered in that subscription tier, including Mercedes-Benz SUVs, sedans, coupes, cabriolets, roadsters and wagon models. The monthly subscription fee for each tier also includes insurance, 24/7 roadside assistance, vehicle maintenance and no mileage limitations.

Mercedes-Benz Collection works through a combination of the Mercedes-Benz Collection app and a local concierge. Once subscribed, customers initiate vehicle exchanges, concierge communication and other actions via the app. Concierge staff then ensure the delivery is consistent with the details and preferences in the customer’s profile.