The City of Atlanta is pleased to announce Governor Nathan Deal has appointed LaRonda Sutton to the Georgia Film, Music and Digital Entertainment Advisory Commission Board. Sutton is currently serving as the director of the Mayor’s Office of Film and Entertainment. As director, Sutton oversees the permitting process for film productions and assists with facilitating employment of local talent, create production-related educational and training opportunities, and work with community stakeholders to safeguard the interests of residents and businesses affected by film productions.

"The entertainment industry is a huge economic driver for the state. We are developing homegrown talent in this industry,” said Gov. Nathan Deal. “LaRonda Sutton has the experience, the know-how and the vision to continue developing this industry within our state.”

The film and entertainment industry continues to have a major impact on the City of Atlanta. Under Sutton’s leadership, the Mayor’s Office of Film and Entertainment has issued over 656 permits this year – a 13% increase over FY14 – generating increased revenue for the City's general fund. Currently there are approximately 25 film and television productions shooting in Atlanta.

“Since joining my administration and becoming the director of the Office of Film and Entertainment, LaRonda Sutton has demonstrated an exemplary track record in attracting world-class productions to Atlanta - projects that create jobs for local residents, provide an economic boost for the city’s businesses and residents, and give additional opportunities for young artists and filmmakers throughout Atlanta," said Mayor Kasim Reed. “Ms. Sutton is an exceptional leader and will be a tremendous asset to Governor Deal’s Film, Music and Digital Entertainment Advisory Commission Board.”

The Georgia Film, Music and Digital Entertainment Advisory Commission Board is comprised of 21 local entertainment industry professionals charged with assisting the Georgia Department of Economic Development grow Georgia’s film, music and digital entertainment industries. The Advisory Commission will advise on issues such as the development of a five-year strategic plan, public and private sector incentive development, facilities development, sponsorship opportunities and program development.

Because of the logistical complexity of the industry, the commission provides extensive access to individuals and businesses outside of the industry that can offer swift and creative solutions. Due to the increasingly global and technology-driven nature of the industry, commission members should have a world perspective with a focus on long-term growth opportunities and emerging technologies, with the goal of creating an indigenous market in Georgia.