Equifax Inc., a global information solutions company, and Danal, Inc. today announced the release of a new service that will help improve the mobile shopping experience for consumers, while also empowering merchants to sell products and acquire more store card holders.  The two companies will work in tandem to leverage the Instatouch™ Mobile Commerce Services by Equifax and Danal's real-time Mobile Identity Suite. 

Additionally, the service aims to improve consumer shopping-cart abandonment rates, thereby helping conversions for merchants.  Via the relationship, Danal will authenticate both the mobile device number and the subscriber using that device when certain Instatouch services are used.  As a result, consumers will be able to simply, securely and instantly help verify their identity to automatically fill out registration and payment forms on smartphones, tablets and personal computers with minimal screen taps.

Anand Krishnaswamy, VP of Mobile Commerce at Equifax said, "Equifax is excited to work with Danal to develop new ways for consumers to more easily verify their devices and identities – therefore speeding up the checkout process when shopping on their smartphones.  This new service provides the consumer identity verification with minimal disruption to the user."  

Jim Greenwell, CEO of Danal, Inc. commented, "Both Equifax and Danal are global providers of data services, and we look forward to seeing this service widely adopted by carriers around the world.  Recently, Danal signed a mobile identity contract with a top European wireless carrier, which we hope will serve as a springboard for future opportunities to work together globally."