Insightpool, the Social Relationship Intelligence Platform, today announces its partnership with DataSift, to give access to aggregated and anonymous Facebook topic data for Insightpool customers. This partnership will allow Insightpool to further their data-driven social marketing, social selling and social ads optimization solutions. Aggregated and anonymized Facebook topic data, paired with Insightpool’s platform, will provide customers with a robust solution for layers of insightful data to help customers make better decisions through segmentation.“Making sense of that data and how to activate on it will pair well with how we already work with other social channels. We are super excited about the expansion in to Facebook.”

Facebook topic data is anonymous and aggregated content data that offers clients access to the world’s largest social platform and shows specific activities, events, brand names, and other subjects that people are sharing on Facebook. Having access to this information gives marketers a deeper understanding of the topics people are engaging in and the ability to turn this information into actionable insights.

“Social media is simply an extension of humanity, and much of that interaction is taking place right on Facebook,” said Devon Wijesinghe, CEO of Insightpool. “Making sense of that data and how to activate on it will pair well with how we already work with other social channels. We are super excited about the expansion in to Facebook.”

"DataSift is empowering brands to better understand their core audiences through our partnership with Facebook," said Nick Halstead, CEO of DataSift. "By working with Insightpool, we continue to build on our vision to improve the way that marketers engage with the audiences that matter most to them."