Bojangles’ is the Newest ACC Official Corporate Champion
Staff Report From Metro Atlanta CEO
Friday, September 25th, 2015
Bojangles’, Inc. announced today that it has joined the ACC’s Official Corporate Champion program as the exclusive chicken, biscuits, and iced tea of the ACC. The multi-platform agreement uniquely places Bojangles’ within ACC Network Broadcasts, as well as Conference Digital offerings, in addition to giving the company marketing rights as an Official Corporate Champion. Raycom Sports manages the ACC Official Corporate Champion program.
Bojangles’ will receive benefits that include extensive television and marketing tie-ins with ACC Basketball and Football, as well as all the Conference’s Championship events. Assets include on-site marketing, promotional opportunities, brand exposure, licensing rights, tickets, and integration on the official ACC website.
“The support of the ACC Corporate Champions creates numerous opportunities for our student-athletes,” said ACC Commissioner John Swofford. “Bojangles’, with their commitment to excellence and strong presence in the ACC footprint, is a natural and outstanding addition to the ACC Corporate Champions and we look forward to the partnership.”
“As a brand that was born in the Carolinas, it is an honor for Bojangles’ to partner with the ACC,” said Clifton Rutledge, Bojangles’ President and CEO. “Thousands of student-athletes are getting a great education and learning valuable life lessons at these schools, so to be part of what the ACC is doing for student-athletes is gratifying for all of us at Bojangles’.”
Bojangles’ joins the roster of Official Corporate Champions of the ACC that includes Food Lion, Geico, Havoline, New York Life and Toyota.