Karma Tequila is proud to announce a multi-year partnership with the Atlanta Falcons, to begin during the 2015-16 NFL season. With kickoff weekend and tailgating cocktails trending, football is on everyone's mind and just as the Falcons "Rise Up", Karma Tequila plans to do the same as they introduce an exceptional tequila to the Georgia Dome.

Karma Tequila is an ultra-premium tequila made with 100% Blue Weber Agave. An award-winning spirit, Karma Tequila is delicately handcrafted in the highlands of Jalisco State in Mexico. A blend of double and triple distillation allow Karma Tequila to rise up to the top of the tequila market, ensuring outstanding flavor along with an unforgettable smoothness.

The Georgia Dome is home to the Atlanta Falcons, and beginning this season Karma Tequila will be served in all of the Georgia Dome bars, drink carts and luxury suites throughout the stadium to showcase the spirit in cocktails paired with RIPE Craft Bar Juice (the nation's first cold-pressed, fresh juice bar mixer).

"Karma Tequila is thrilled to partner with the Atlanta Falcons this year," says Ray McBride, Executive VP of Sales for Karma Tequila. "We look forward to offering the highest quality tequila to fans and contributing to the excitement of the season.  There is something special and unique about football in this country, and we're honored to work with such a renowned organization as the Atlanta Falcons."

Football season hits full stride mid-September, and Karma Tequila is ready to kick off along with the Atlanta Falcons.

"We're very excited about the 2015-16 season and happy to offer our fans such a superior product as Karma Tequila," said Tim Zulawski, Vice President of Sponsorship Sales and Service for the Atlanta Falcons. "It's our goal to make each game a memorable experience.  We know our partnership with Karma Tequila will contribute to the fun and festive atmosphere and it is our expectation that our fans and guests will enjoy Karma Tequila in a responsible and safe manner."

In addition to Atlanta Falcons games, Karma Tequila will be available throughout the Georgia Dome for all other games and events where alcohol is served. For more information about Karma Tequila as well as cocktail recipes, visit www.karmatequila.com and follow @KarmaTequila.