Hope Beckham, Inc., an Atlanta-based public relations and marketing communications agency, has appointed Jennifer Jones-Mitchell as Executive Vice President / Managing Director. Jones-Mitchell joins from Anderson Jones PR, where she was the Head of Global Marketing and previous leadership positions with MSL, Moxie, Macquarium and Porter Novelli.

HBI has a storied history in Atlanta, having begun as a sports and events marketing agency and evolved into a full-service public relations and communications firm. The office has extensive experience in retail and restaurant; food and beverage; consumer products; real estate and legal; B2B and tech services; non-profit and entertainment categories. Jones-Mitchell will oversee the day-to-day operations, client relations and business development activities.

“Jennifer is a proven leader with a track record for creating innovative campaigns that deliver measurable results,” said Paul Beckham, CEO co-founder of HBI. “We are thrilled to have her lead the HBI team as we continue to grow our agency and deliver the communications services companies need.”

Jones-Mitchell added, “HBI has been a leader in public relations for more than twenty years and I am thrilled to join an agency with the relationships, experience and expertise needed to drive success for clients. I look forward to developing new services and solutions that meet the needs of today’s brands, including expanding our social media and digital engagement capabilities."

Jones-Mitchell brings nearly twenty years of agency experience, working with leading brands such as Coca-Cola, Hewlett-Packard, Kimberly Clark, The Home Depot, UPS, McDonald’s, Arby’s, Verizon Wireless and Georgia Pacific. Prior to joining HBI, Jones-Mitchell led a private PR and research consultancy and previously served as VP of Public Relations for Fletcher Martin and the internet development firm, Macquarium; VP of Social Media Strategy for Moxie; SVP of the Consumer Practice for MSL and SVP of the Global Digital Communications Group at Porter Novelli.

Jones-Mitchell is a native of the Atlanta area and a graduate of Oglethorpe University. She is a recognized speaker and blogger about public relations and social media marketing.