With the Service Department within a dealership becoming one of the most digitally advanced areas in automotive retailing, Cox Automotiveand Xtimeannounced it will fuse its DealertrackService Pro fixed operations product with its Xtime customer engagement and retention solution to create a single solution that benefits dealers and car owners alike. The integration is designed to help dealers better capitalize on customer loyalty and operational efficiency opportunities for their parts and service departments by delivering a more comprehensive service experience platform.

At the National Automotive Dealers Association Convention & Exposition this month, Xtime will demonstrate how this latest integration will create a service experience for vehicle owners that drives engagement and loyalty, optimizes departmental workflows, improves communications between advisors, technicians, parts employees and customers, and creates valuable long-term customer relationships.

"Fixed operations is a dependable and growing source of revenue for our dealer clients, and the ownership lifecycle and experience is closely connected to it," said Keith Jezek, president, Software, Cox Automotive. "It makes perfect sense to merge the technologies that drive them to provide an efficient, engaging and effective system for both the vehicle owner and dealership."

According to an Xtime commissioned research study, 83 percent of dealers state that their systems do not provide a superior ownership experience. The integration of Xtime and Service Pro facilitates an intuitive relationship between service touch points with owners, service department operations, and the owner experience. The result is enhanced owner loyalty and maximized potential of dealerships' parts and service departments.