Cricket Wireless announced that it is welcoming Tiffany Baehman as its new Vice President and Chief Marketing Officer. Tiffany brings more than 23 years of experience in consumer marketing, sales and operations. She is replacing Janna Ducich, who recently accepted a new position as Vice President and General Manager of AT&T Mobility for the New England region.

Prior to joining Cricket, Tiffany served as vice president and general manager of AT&T Mobility & Consumer Markets for the greater Philadelphia region, leading wireless operations that included more than 650 points of retail distribution across the region.

"Tiffany is a proven leader who has spearheaded initiatives to deliver an extraordinary customer experience, improve diversity in the workforce, and build a strong wireless network for local customers," said John Dwyer, president, Cricket Wireless. "We are thrilled to have her join Cricket Nation and lead the best marketing team in the industry."

"I'm excited to join Cricket and continue the growth it experienced in 2015, offering customers a premium prepaid wireless experience with no-annual contract," said Tiffany. "Prepaid wireless has become the right choice for more people across the country and Cricket is the best choice."