The East Lake Foundation has partnered with Atlanta-based agency MoZeus Worldwide to support its electronic data collection initiatives at the TOUR Championship by Coca-Cola (September 22-25, 2016) and upcoming Masters tournament viewing party, Brew Masters (April 9, 2016), both benefitting the East lake Foundation and The First Tee of East Lake.

MoZeus will provide the technology for the data collection and the East Lake Foundation will leverage MoZeus' photo green screen activation to provide participants a one-of-a-kind event experience. As part of the experience, participants will have the opportunity to take their picture on East Lake Golf Club’s historic #9 hole, which will be the finishing hole of the TOUR Championship by Coca-Cola.

“We are thrilled to partner with MoZeus to increase engagement at our events while capturing data that can help us better connect with our event participants and supporters,” said Danny Shoy, Jr., president of the East Lake Foundation.

Charles Jones, Co-Founder and COO at MoZeus added, “We’re very excited to be partnering with one of the most successful foundations in the country. What they’ve done to help the surrounding community is amazing. We’re honored to be a part of this great event and help the East Lake Foundation.”