GreenPrint And GasBuddy Announce Strategic Partnership

Staff Report From Metro Atlanta CEO

Friday, April 8th, 2016

GreenPrint, the leading provider of reduced carbon fuel programs, is pleased to announce a strategic relationship with GasBuddy, the largest community-based gas price comparison app. The companies have teamed up to change the consumer value equation of gasoline and allow GreenPrint to reach customers at a final stage of the gas buying process.

GreenPrint provides reduced emissions fuel programs that enable leading refiners, wholesalers, and fuel retailers, to increase consumer goodwill, sales, and profitability while supporting their communities and environment. For example, ALON 7-Eleven stores in Albuquerque, New Mexico and Lubbock, Texas offer GreenPrint's Strive – Reduced Emissions Fuel Program.

As GasBuddy is the leading provider of retail fuel, pricing, and location information for consumers, with over 56 million downloads, the two companies goals align cohesively. GreenPrint provides a strong, relevant, unique consumer message with a goal of adjusting consumers' focus on value rather than price. 

"Our mission is to serve the public by providing a real-time platform that gives consumers access to the information they need to make informed decisions about their fuel purchases. The fact that drivers can now buy gas with a significantly lower environmental impact is a powerful piece of information. GreenPrint goes beyond price with their innovative, value-driven, and environmentally impactful programs. We're happy to work with GreenPrint, and their clients such as ALON and Ricker's who are leading the charge and building consumer awareness," says Mike Schneider, Chief Marketing Officer at GasBuddy.

Now, when consumers scroll through GasBuddy, they'll notice a green leaf next to each store participating in one of GreenPrint's reduced emissions fuel programs. The leaf links to a customized website to explain the value add that comes with each program.

"We're thrilled to partner with such a significant influencer and thought leader in the industry. Our goal is to drive loyalty to our retail clients and get customers to think a little differently when they fill up their tanks," said Pete Davis, Founder and CEO of GreenPrint. "GasBuddy is an ideal partner to help us spread the word and deliver the right message, to the right consumer, at the right time."