O’Neill Communications’ President and CEO Gordon O’Neill and Vice President Devika Rao will host a mentor roundtable titled Strategic Marketing: Building and Promoting Your Brand at TiECON Southeast 2016 at The Westin Atlanta Perimeter North on April 16, 2016.

Gordon O’Neill will discuss how to develop a strategic brand story and message for target markets and Devika Rao will focus on digital and traditional communications strategies to launch brands and have maximum impact in the marketplace.

“Our firm prides itself in helping companies create strong brands that engage and thrive in the marketplace,” said O’Neill. “We are excited to participate and share our expertise with the many entrepreneurs who are passionate and driven to see their companies thrive,” O’Neill Communications has been a part of TiE Atlanta since 2014.

Held annually, TiECON Southeast brings investors, entrepreneurs, startups, students, sponsors and corporate executives together in a rich environment to showcase, network and learn from successful industry leaders while celebrating the aspiring entrepreneur. In 2015, TiECON hosted entrepreneurs who had a collective wealth creation of over $11 billion. TiECON Southeast is hosted by TiE Atlanta along with TiE Tampa and TiE Carolinas.