PRO PLAYER's brand resurgence is visibly – and appropriately --evident in places where pro athletes play.  At the 2016 season openers, PRO PLAYER's new stadium signage will be unveiled in prime ballpark locations like right field and along the first and third base lines.

Turner Field, home of the Atlanta Braves, will showcase PRO PLAYER signs along both the first and third baselines, and the brand's commercials will air on the Braves Radio Network, consisting of over 150 affiliates that reach over 3.5 million listeners each week in Georgia, Alabama, Tennessee, North and South Carolina, Florida, Virginia, Kentucky, and Mississippi.

To supplement these marketing activations, PRO PLAYER ads will appear in stadium programs and the brand will have opportunities to participate in community affairs events.

PRO PLAYER will also tap professional athletes, fitness experts, and celebrities who embody active, healthy lifestyles to serve as brand ambassadors.

Designed for team athletes as well as everyday athletes and fitness enthusiasts committed to sports and training, PRO PLAYER apparel will offer benefits and performance design elements like compression, wicking, and ventilation. Sales strategy focuses on opening price points, supporting the brand's philosophy that people can achieve aspirational goals while paying an attainable price; a key marketing message is, "To Play Like a Pro, You've Got to Train Like a Pro."

PRO PLAYER apparel, footwear, accessories, bags, and gear for men, women and kids will be targeted to all sport specialty stores, sporting goods chains, and department stores and sold online at proplayer.com, launching in late summer, 2016.