Mindmarker, a leading provider of training reinforcement programs and mobile learning solutions, has been recognized as a 2016 Cool Vendor by Gartner Inc.

Every year, Gartner identifies "Cool Vendors" in different industries by evaluating vendors that are innovating and pioneering new technology, products or services.

"We're honored to be selected as a Gartner Cool Vendor and will continue to provide training reinforcement solutions with innovative technology and proven methodology to drive results for our clients," Anthonie Wurth, Founder of Mindmarker.

Providing the perfect balance of technology and methodology, Mindmarker serves as a comprehensive solution for training reinforcement that effectively drives behavior change.

According to the "Cool Vendors in Retail, 2016" report, "Retail CIOs must lead the way by capitalizing on the opportunities enabled by machine learning algorithms. Competitive advantage in digital business will be fueled by the various ways in which algorithms are being deployed and are creating new opportunities, now and in the future."