Forbes Consulting Group, a division of Copernicus, the leading market research company that creates direct dialogues with consumers’ emotional brains, announced that Associate Researcher Seth DeAvila will host the workshop "The Power of Now – Targeting Emotions to Improve the User Experience” at the IIeX 2016 in Atlanta on Monday, June 13. Learn how Forbes’ proprietary applied neuroscience technique, MindSight Experiential Discovery, has revolutionized marketing by linking rational and emotional thought to focus product development efforts, impact merchandising decisions, improve marketing communications, and more.

The powerful connection between “in the moment” experiences and emotion is often underestimated in marketing and product development. A positive or negative experience can influence purchasing behaviors and more importantly, brand loyalty.

The workshop will cover the derivation of the MindSight technique, how it works and just how it enhances knowledge of the user experience.