The strategic force behind A&E, Bloomberg and Atlanta's CNN among others, Robin Fisher Roffer, CEO of Big Fish Marketing, Inc., joins the Greater Women's Business Council's 2016 Power of Partnering Marketplace as keynote speaker.  A leading brand storyteller for media and technology companies and content creators, Fisher will also host a storytelling workshop -- Three Steps to Making Your Mark Fearlessly– during the afternoon sessions.  The conference kicks-off with the WAVE Golf Tournament on August 24 and culminates on August 25.

@ A Glance

• August 24: WAVE Scholarship Golf Tournament at East Lake Golf Club/8:30: Opening Ceremonies start at 10 a.m. and the day culminates with the popular 19^th Hole Reception and Awards Ceremony at 3 p.m.  The event combines GWBC-certified business suppliers, corporate partners and business associates for power-play on the exclusive PGA member-only course, while raising funds earmarked for development programs for women-owned businesses.

• August 25: POP Marketplace & Trade-Fair at Georgia International Convention Center/8 a.m.: Day-two fosters optimum engagement, education and connections among attendees.  Leading corporations in supplier diversity, procurement and business development, as well as women business enterprises and GWBC alliances take part in breakout sessions, presentations and corporate Matchmaker sessions. 

• Highlights:

  • Access to Capital Panel:  Powerful exchange about resources available to women business enterprises from a diverse panel of financial experts. This panel will explore types of financing, what lenders look for in borrowers, non-traditional lending and tips on improving the probability of success.

  • Coca-Cola's STEP LIVE!: STEP LIVE! is a learning platform that addresses recognized barriers women entrepreneurs face while trying to start, sustain and grow businesses. This live modulated experience will provide insights and tools on procurement, leadership, management and operations, financing and advocacy.    

  • Roffer Workshop: Roffer illuminates fearless leadership, making your mark, pushing through adversity and shedding what is no longer working. 

"Having presented to organizations of all sizes, I'm especially passionate about working with women business owners," said Roffer. "I'm looking forward to helping women tap into the unique strength we have and leveraging their personal brands to stand out and deliver maximum value to employees, clients and communities as a whole."