With healthcare transformation plans throughout the Middle East region gaining widespread acceptance and momentum, Synensys, an Atlanta-based healthcare consulting firm, plans to fully support the initiatives, starting with the opening of its office in Qatar, the company announced. The company is the first international healthcare consulting firm to locate in Qatar Financial Centre, providing direct-to-customer services; its offices are in Al Fardan Tower in the West Bay area of Doha.

"For the last 10 years, we have been providing solutions to the greatest challenges in healthcare delivery services," said Stephen Powell, Synensys CEO. "Every region of the world is unique, and every region has unique healthcare challenges. It is our goal to bring customized, evidence-based solutions to these challenges that will accelerate healthcare transformation in the MENA region and beyond."

Gulf Cooperation Council GCC countries comprised of Qatar, the United Arab Emirates, the Kingdom of Saudi Arabia, Kuwait, Oman, and Bahrain have ambitious healthcare transformation initiatives. The Kingdom of Saudi Arabia, the United Arab Emirates, and Qatar have well-established, long-term visions that include the creation of world-class healthcare systems. The impact of these initiatives is certain to drive healthcare transformation efforts throughout the Middle East and North Africa region.

"Governments in the MENA region are dedicated to their long-term visions to develop world-class healthcare systems," said Synensys President Frank Harris. "This is what made the opening of an office in Qatar such an easy decision for us. There is a focus throughout MENA to create sustainable models of healthcare delivery, and we want to be part of this effort. We have the know-how to solve the biggest healthcare challenges in the Middle East, so it is important that we are closer to the point of care -- day in and day out."

Doha is a strategic city for Synensys, as it provides the company easy access via Hamad International Airport to surrounding countries -- such as Saudi Arabia, United Arab Emirates, and Bahrain -- while also serving as a hub to Africa. Today, Synensys has worked with healthcare organizations in 14 countries, and its Qatar location is the first step in the firm's global expansion.

"We are proud to welcome healthcare consulting firm Synensys to the QFC platform," said Kamal Nagi, the chief strategy and business development officer for QFC. "Qatar is committed to providing world-class healthcare to all residents. The establishment of Synensys at the QFC will further contribute to helping the State reach its 2030 goals as the firm comes in with a depth of knowledge and expertise that will benefit the local market. I am confident that Synensys will grow in Qatar and the Middle East through the QFC platform."

Synensys has long been recognized for its international results. In March, the firm was recognized by the Georgia Department of Economic Development for its expansion into international markets. The GLOBE Award -- Georgia Launching Opportunities by Exporting -- was presented by Georgia Governor Nathan Deal.

"Synensys is a prime example of the innovative healthcare companies in Georgia that are extending their international footprints beyond the USA," said Kathy Oxford, senior trade manager for the Georgia Department of Economic Development. "We are so excited that Synensys took advantage of the opportunity to attend Arab Health with Georgia and is now exporting their healthcare system improvements to the MENA region."

Added Mike Waters, international trade specialist for the Atlanta U.S. Department of Commerce: "It has been my distinct pleasure to support the Synensys team with their international expansion in Qatar and the MENA region. Their professional team is client-centered, evidence-based, and passionate about improving global health systems."

In Qatar, Synensys is focusing on developing local partnerships, as well as identifying its best international partners, to bring to bear their expertise in the area of health systems strengthening. The company's goal is to build capacity within its clients to enable healthcare organizations in the MENA region to create sustainable year-over-year returns on investment from their improvement efforts, allowing them to continuously excel, innovate, transform, and succeed in a rapidly changing environment.