Gas South, one of the leading natural gas providers in the Southeast, was honored at the 2016 Awards Ceremony hosted by the Georgia Chapter of the Public Relations Society of America. The company received a prestigious Phoenix Award for its 10-day event commemorating Gas South’s 10-year anniversary.

Gas South launched its anniversary celebration in January 2016, partnering closely with FleishmanHillard, to create a strategic campaign plan. Through a dynamic mix of several PR disciplines – including employee relations, social media, media relations and community relations – Gas South layered in multiple activations for its 10th anniversary event series.

The event series, “10 Days of Gas South,” included a daily theme to recognize and reward employees for their hard work and dedication. As a result of the campaign, the company achieved and exceeded measureable objectives by garnering a total reach of more than 150,000 traditional media impressions. Also, the company’s social engagement increased by 167 percent for Twitter and 810 percent for Facebook, compared to the previous month.

“We’re honored to be recognized by PRSA Georgia for our anniversary campaign. Gas South’s 10th anniversary not only allowed us to reflect on the company’s first 10 years in business, but it also enabled us to build excitement for the next 10,” said Meredith Hodges, Gas South vice president of human resources and external affairs.

The annual awards ceremony was held on November 3 at the Cobb Energy Performing Arts Centre and was attended by more than 400 guests. During the ceremony, Phoenix Awards and Awards of Excellence were presented to the best PR programs and projects executed in Georgia between June 1, 2015 and May 31, 2016.