PulteGroup Partners With Lifestyle Personality Rachael Ray to Style New Model Homes
Staff Report From Metro Atlanta CEO
Thursday, December 8th, 2016
PulteGroup, Inc., one of the nation's largest homebuilders, unveiled exciting new model homes outfitted with the stylish furniture designs of television and lifestyle personality Rachael Ray. Furnishings from the Rachael Ray Home collection are now featured at two new communities: Pulte Homes' Shipley Homestead near Baltimore, Maryland and Del Webb Wilmington at Riverlights in Wilmington, North Carolina.
"Partnering with the Rachael Ray Home Collection allows homebuyers to benefit from the talents of two great brands during their home search process," says Emily Scandy of PulteGroup's Interior Design Team. "Rachael Ray's three distinct collections are inviting, functional, and a great value. Whether you're a millennial, an empty nester, or a growing family, the various pieces from the Rachael Ray Home collection are sure to resonate with your housing and lifestyle needs."
Surrey and Parsons are the two home designs that feature Rachael Ray's Highline and Soho collections at Shipley Homestead while at Del Webb Wilmington, the Castle Rock home design features Rachael Ray's Highline collection.
"I have a genuine love of all things design and always want everyone to feel as welcomed home by their own spaces as I do when I enter mine," said Rachael Ray. "I am excited to be working with PulteGroup who will be helping me showcase something I am so very proud of – furniture that I created that is not only genuinely beautiful, but beautifully crafted."
PulteGroup's Interior Design team is one of the largest interior design firms in the nation, merchandising more than 400 new homes and covering more than one million square feet in 2016. The Interiors Team is currently identifying opportunities to merchandise additional model homes in 2017.