ChooseATL, a movement dedicated to attracting and retaining top talent in metro Atlanta, announced that hip hop stars Jermaine Dupri and Rich Homie Quan will headline ChooseATL’s exclusive party in Austin during South by Southwest 2017. The party, which is being hosted in partnership with lifestyle and marketing company Culture Republic, will take place on Monday, March 13 at Maggie Mae’s on Sixth Street, which is being transformed into the “ChooseATL House” for one day.

After a full day of exclusive conversations and immersive experiences in the “House,” Culture Republic will close out the day by hosting an informative entertainment business panel at 8 p.m. CST. The discussion will feature Culture Republic founding partners Jason Geter, Chaka Zulu and Bernard Parks, Jr.

At 9 p.m. CST, hundreds of tech, film and music professionals will get a true Atlanta music experience when Culture Republic and ChooseATL ignite the house with a DJ set by Grammy-winning artist, record producer, songwriter and rapper Jermaine Dupri. His hypnotic set will be followed by a live performance from one of today’s hottest rappers, Rich Homie Quan. A five-time BET Awards and BET Hip Hop Awards nominee, in 2013, The New York Times recognized him as part of Atlanta’s rising generation of rappers. Other Atlanta artists featured at the “ChooseATL House” include rock trio Kick the Robot, who will perform at 5:30 p.m. CST during happy hour, sponsored by Delta Air Lines.

“Atlanta, which has helped define hip hop culture, is truly a city where the music, tech and film industries collide – sparking creativity and innovation among entrepreneurs and artists alike,” said Parks. “We’re looking forward to bringing the city’s unique culture to life in the ‘ChooseATL House’ through exciting performances and powerful programming.”

Last week, ChooseATL announced that the “House” would open the morning of March 13 at 11:30 a.m. CST with its signature Southern Brunch & Conversation featuring artist and actor Chris “Ludacris” Bridges, who will discuss how Atlanta nurtured his rise to fame.

“With more than 300 recording studios, 60 music venues and 30 annual festivals, our city’s music scene has launched hundreds of artists from all genres,” said Kate Atwood, executive director of ChooseATL. “We’re excited to present three of Atlanta’s most notable artists and some of the biggest names in hip hop – Ludacris, Jermaine Dupri and Rich Homie Quan – as we showcase our region during SXSW 2017.”