Mitch Scharf has joined Zenith as Managing Director of its Atlanta office, in addition to his current client leadership duties at Moxie. In this newly created position, Scharf will oversee Zenith's Southeast operations and will also sit on the Zenith USA Executive Leadership Team.

Scharf has 15+ years of media experience in the Atlanta market and holds a proven track record in superior leadership, client service and driving results for brands such as The Coca-Cola Company, Verizon Wireless and Delta Air Lines.  

"I'm excited to have Mitch lead the Zenith Atlanta office," said Sean Reardon, CEO of Zenith USA. "This shift is a great opportunity to create tighter alignment between the Zenith and Moxie brands — bringing together the power of Zenith's media capabilities and Moxie's next generation marketing solutions."

As Managing Director, Scharf will focus on driving revenue growth, creating a winning culture and ensuring client satisfaction. With comprehensive expertise in multiple lines of business including finance, technology, travel, telecom, CPG and retail, Scharf has demonstrated success in connecting insights and strategy to build solutions that drive growth for high-profile Fortune 500 clients. In the last few years, Zenith's Atlanta office has expanded from a small satellite office of media professionals to a regional epicenter staffed by 75+ employees. Under Scharf's leadership, Zenith's presence and reach in the Southeast will continue to expand.

A digital media veteran, Scharf has driven great momentum over the past two years at Moxie, where he will continue in his role as Executive Vice President of Client Leadership. Since joining Moxie, the agency has generated the largest growth period in its 16-year history, adding brands such as Hoover, TaxSlayer, The Atlanta Braves and the American Cancer Society to the roster. Moxie has also received accolades for its award-winning campaigns, including wins at the American Advertising Awards, Echo Awards, Digiday Awards and the Shorty Awards. Prior to working at Moxie, Scharf led client partnerships for industry giants Yahoo! and Twitter.

"I've grown up in this market," shared Scharf. "Since the dot-com boom, Atlanta has continued to evolve and grow into a thriving market. I look forward to developing and growing Zenith's client relationships in step with the work I'm doing at Moxie."