The Alpharetta Technology Commission, a nonprofit organization helping the City lead in innovation, cutting-edge infrastructure, national branding, and the growth of its technology ecosystem, announces its new name: Tech Alpharetta. The new name, along with corresponding visual identity, was debuted last evening by Alpharetta Mayor David Belle Isle at the group's Annual Technology Dinner.

Brand Evolution Grounded in Success

Tech Alpharetta, then ATC, was established as a strategic advisory board of local tech leaders in 2012 on Mayor Belle Isle's vision to make Alpharetta the "Technology City of the South." Three years later, the organization opened its Innovation Center, specifically developed to create a unique and supportive space for tech entrepreneurs, world-class businesses, startups, and venture capitalists to meet, network and innovate. Today, the City of Alpharetta has realized its aim of becoming a leader of technology in the state – housing more than 600 technology companies [1] and supporting seven-times more technology jobs than the national average1.

"While we originated as a strategic board, we have since evolved to become much more," says Karen Cashion, CEO of Tech Alpharetta. "For some time now, we have supported the entire Alpharetta technology ecosystem — from startups to enterprise-level companies; and our new name wholly represents who we are and what we do today."

The name Tech Alpharetta broadly encompasses the group's key functions as:

• Purveyors of strategic economic development advice to the City,

• Incubators of tech startups through its Innovation Center, and

• Builders of the tech community through locally-based tech networking and enrichment events.

"Alpharetta is the Technology City of the South, and for over five years the ATC, now Tech Alpharetta, has been the holder of that flame," said Alpharetta Mayor David Belle Isle. "Tech Alpharetta now will continue to bridge our vision and reality. We will continue to enable Alpharetta to accomplish goals beyond our authority and resources."