Cellairis, the industry leader in providing cutting-edge tech accessories and mobile device repair services, is the new name-in-title sponsor of Lakewood Amphitheatre in Atlanta, Georgia, signing a multi-year agreement with Live Nation. The iconic amphitheatre, holding 19,000 people and hosting over 20 concerts a season, will now be known as the Cellairis Amphitheatre at Lakewood.

Cellairis was founded in Atlanta in 2005 and music has long been a part of the brand's DNA with successful music partnerships in its history. With mobile devices serving as such an integral part of the concert experience, Cellairis views the sponsorship as a natural driving force to connect with their consumers. Cellairis provides innovative and fashion-forward cases and accessories for all mobile devices and tablets and is the leader in device repairs, delivering exceptional, personalized service at their 600+ locations worldwide.

"Cellairis is excited to announce our partnership with Live Nation for the Cellairis Amphitheatre at Lakewood in Atlanta, Georgia," said Taki Skouras, CEO and cofounder of Cellairis. "Our company was founded in Atlanta and 25 of our retail stores, employees and corporate headquarters are proud to call this wonderful city our home, and we can now add the Cellairis Amphitheatre at Lakewood to the Cellairis story. The climate is right to merge entertainment and retail, and we look forward to continuing to put our mark in Atlanta."

"The continued growth of Atlanta's Midtown and Intown population has made Lakewood Amphitheatre more popular than ever," said Peter Conlon, President of Live Nation Atlanta.

"We're looking forward to our long-term partnership with Cellairis to integrate their brand into the excitement of live entertainment," said Marc Abend, senior vice president of Live Nation venue sales operations. "Their local retail stores, industry leading accessories, and array of marketing opportunities make this sponsorship alliance a great fit, enabling them to reach, engage and connect with the passionate music fans at our venue."