Disney’s The Lion King North American Tour Celebrates Sold-out Engagement in Atlanta
Staff Report From Metro Atlanta CEO
Wednesday, January 31st, 2018
Disney’s The Lion King continues to reign across North America with a sold-out record breaking run in Atlanta. The three-week return engagement at The Fox Theatre grossed over $8.2 million at the box office and entertained more than 100,000 theatergoers during 24 performances. The Lion King tour also celebrated its highest-grossing week ever during its final playing week when it grossed over $3.2 million at the box office. This engagement was the second time for the show at The Fox Theatre, and the fourth time overall in Atlanta.
It is estimated that the Atlanta engagement of The Lion King generated an economic benefit of more than $28 million to the city from travel, hotels, restaurants, parking and other businesses patronized by both theatergoers and production staff. This figure is based upon a Touring Broadway League report which found that, on average, Broadway tours contribute an economic impact 3.52 times the gross ticket sales to the local metropolitan area’s economy.
“It’s a tremendous honor for Fifth Third Bank Broadway In Atlanta to be the local presenter of The Lion King at the iconic Fox Theatre,” said Russ Belin, Vice President of Broadway In Atlanta. “We are delighted to be a part of the positive impact on the local economy. The countless memories created at the Fox Theatre through The Lion King for both old and new Broadway theatergoers are essential to our mission.”
“We were thrilled to play Atlanta for a fourth time, where The Lion King has always been so warmly embraced,” said Jack Eldon, Vice President, Domestic Touring and Regional Engagements, Disney Theatrical Productions. “We are overwhelmed by the enduring response to the show and thank the Atlanta community and our partners at Broadway in Atlanta for another sensational engagement.”
The North American touring productions of The Lion King have been seen by more than 19 million theatergoers in over 70 cities throughout North America.