Interpublic Group announced management succession plans for Huge, its dynamic digital strategy, innovation, and marketing communications agency. Effective immediately, Michael Koziol moves into the Global CEO role from his current position of President, International of Huge. Aaron Shapiro, who co-founded and led the firm for the last 13 years, will depart the agency in May for a new venture. 

Michael Koziol joined Huge five years ago. He co-founded the agency's Atlanta office, which quickly grew into the network's second-largest office and a major hub for retail experience design, digital-physical innovation and industrial design. This included the launch of the Huge Café, a successful consumer-facing business that doubles as a live retail innovation lab. Koziol became President, International for Huge last year, overseeing service delivery across the agency's offices in Canada, Europe, Asia Pacific, and Latin America, while maintaining oversight of the Atlanta office. He has been a member of the agency's executive leadership team since joining the agency.

"Huge is a major success story for our clients and for IPG," said Michael Roth, Chairman and CEO of Interpublic Group. "Over the last 13 years, the agency has grown from a small start-up to a 1,500 person, 12 office global organization. This trajectory is due in large part to Aaron's vision and his ability to build a forward-thinking organization. We wish Aaron the best going forward and thank him for all his contributions."

"As the marketing industry continues to adjust to technology-driven changes, we see an opportunity for Huge to make a leap forward to address evolving client needs. Michael Koziol has been instrumental in defining experience-driven business transformation for clients. Since joining Huge, Michael has built out the agency's most successful new offerings and offices, while delivering exceptional work for clients. We are very pleased that the right person to take Huge into the future is already at the agency, supported by a talented management team, including CFO/COO Raj Singhal," added Michael Roth.

"It has been a privilege to lead Huge and I'm proud of the company we've built and the impact our work has had for our client's businesses and in the lives of people around the world," said Shapiro. "We have a strong team and I'm excited to turn over the reins to Michael, who is the perfect person to lead Huge for its next chapter and has my full support."

"Our agency has grown in an era marked by rapid and profound shifts in technology, communications and commerce, not to mention the expectations users bring to their interactions with companies and brands. Huge is purpose-built to help marketers at any stage of development and across a full range of industries, to compete and grow in this increasingly complex world," commented Michael Koziol, CEO of Huge. "I'm energized by the challenge to further evolve the Huge agency model. As an organization, we've accomplished so much to date, but at the same time, we're just getting started."

In his new role of Global CEO, Koziol will be re-locating to Huge's headquarters in Brooklyn.