The Coca-Cola Company Recommends Shareholders Reject Mini-Tender Offer by TRC Capital Corp.

Staff Report From Metro Atlanta CEO

Monday, April 2nd, 2018

The Coca-Cola Company has learned of an unsolicited mini-tender offer by TRC Capital Corp. for the purchase of up to 2.5 million shares of Coca-Cola common stock at $41.50 per share.

Coca-Cola does not endorse TRC Capital’s offer. The Company recommends that shareholders reject the offer and not tender their shares in response because the offer is at a price below the current market price for Coca-Cola shares and is subject to many conditions. TRC Capital’s offer price is approximately 4.51 percent below the closing share price of Coca-Cola common stock ($43.46) on March 16, 2018, the day before the offer commenced. The offer is for less than 0.06 percent of Coca-Cola’s outstanding shares.

TRC Capital’s offer states that it may terminate or amend the offer if, among other things, the market price of Coca-Cola’s stock declines or if TRC Capital fails to obtain financing necessary.

Coca-Cola is not associated with TRC Capital or its offer.

Coca-Cola encourages investors to consult with their broker or financial adviser and exercise caution with respect to TRC Capital’s offer. Coca-Cola shareholders who have already tendered their shares may withdraw by providing notice in the manner described in the TRC Capital offer documents prior to the expiration of the offer, which is currently scheduled at 12:01 a.m. New York City time on April 18, 2018.