The Strategic Financial Alliance ('SFA' or 'the firm'), a leading, privately owned independent broker-dealer and Registered Investment Adviser, today announced the launch of SFA Partners, a new master brand that encompasses the affiliated businesses wholly owned by SFA Holdings, Inc., including SFA, Strategic Blueprint, LLC, and SFA Insurance Services.

Clive Slovin, President and CEO of SFA said, "We are delighted to announce the launch of SFA's new master brand, which speaks to the exciting strategic vision for the future that we share with our diverse set of affiliated companies. We look forward to delivering additional platforms that provide greater choice and flexibility to independent advisors, all while remaining true to our culture of community, service and mission of creating a unique alignment of interests among our firm, our advisors and their clients."

Within the next few weeks, SFA Partners plans to announce further expansions to its offerings, a reflection of SFA's newly adopted shared services approach to support the efficient delivery of industry-leading resources and tools to advisors across the broader organization, including human resources, recruiting, marketing, technology and product strategy.