Aubrey Daniels International, a leading workplace consultancy dedicated to improving the safety and business performance of companies worldwide, celebrates its 40-year anniversary.

"We are proud to celebrate this milestone of working with national and global organizations who have embraced the science of behavior and understand the positive and profound impact its application has had not only on their business, but more importantly on their people," expressed Tom Spencer, President and CEO.

In May, 1978, Dr. Aubrey C. Daniels set out to change the way the world works, one company at a time. His early success as a clinical psychologist led to his vision for applying the scientific principles of human behavior in the workplace. Because of his ground-breaking work, he is considered to have coined the phrase "performance management" to describe the technology for managing both behavior and results. Today, his company, Aubrey Daniels International, offers a broad range of science-based behavioral services to guide and accelerate business and safety performance.

Among the key services ADI provides to its clients are Behavioral Leadership and Safety Solutions. Through Behavioral Leadership Solutions, ADI develops leaders to create work environments that motivate and sustain the behavior change needed to achieve business success. ADI's Safety Solutions services offer support to organizations and their employees in using sound behavioral principles to achieve and maintain exemplary safety performance, including attention on safety leadership and safety culture.

A mainstay of ADI is the weeklong leadership skills workshop, Applications of Behavioral Leadership. More than 800 companies and 10,000 leaders, managers, and change agents have built their skills and improved their approach to managing people through this foundational workshop. Specifically, they have been educated on the science of behavior and how to apply behavioral principles in the workplace.

"Our success and longevity as an organization can be wholly attributed to our commitment to the science of behavior," stated Founder, Aubrey C. Daniels. "The advantage of using methods based on scientifically proven principles is that they work every time!"