Edward Andrews Homes announced that Caroline Simmel has been named chief marketing officer, effective immediately. Simmel most recently served as senior vice president of marketing for the builder and has been with EA Homes since its inception in 2007. From the beginning, Simmel created the culture and business practices needed to deliver well-built, purposeful homes and established the company as a placemaker and lifestyle curator.
 
“Caroline’s long tenure at Edward Andrews, combined with a full career of experience in the real estate and marketing fields, has been invaluable in getting us to where we are today,” said Paul Corley, chief executive officer of EA Homes. “I feel fortunate that our team has a leader with Caroline’s skill set, eagerness to innovate and spirit of teamwork as we navigate through the rapidly changing landscape of the homebuilding industry and continue to expand our footprint in Atlanta and position ourselves as a homebuilding company that shapes lifestyles designed specifically for each community we create.”
 
In her role as chief marketing officer, Simmel will continue to be responsible for the strategic direction and management of EA Homes’ sales, marketing and design with an emphasis on driving revenue growth and profitability. Simmel will leverage her broad residential real estate marketing experience to develop and execute communication campaigns that support consistent business growth and development. Simmel’s expertise in land feasibility and lot acquisition along with market and demographic research positions her to merge three key facets of the company into one streamlined consumer experience.
 
“When we launched the company in 2007, we set out to challenge the status quo of the home-building and buying process,” said Simmel. “We believed in thinking differently and began shifting the home buying experience from a builder-centric approach to a customer-centric approach that enhances our customers’ experiences through technology and innovation. We combined this with well-thought-out placemaking fueled by the lifestyle and design aspirations of our customers to create a truly authentic offering.”
 
Simmel continued, “We have successfully integrated our sales, marketing and design teams to create the ultimate lifestyle experience for our buyers. We work to ensure we deliver well-built, purposeful communities with thoughtful, stylish designs where buyers can live in Comfortable Luxury.”
 
As an experienced real estate strategist, Simmel leads marketing efforts focused on target demographics and consumer insights, product planning and price positioning, competitive profiling, cutting edge digital initiatives and promotional efforts for both current and future communities. In addition, she oversees the investor group analytics team during the project feasibility phase of land and lot acquisition to quantify strategic growth options for future communities across Atlanta.
 
Prior to joining EA Homes, Simmel consulted on lot sales at PEC Development Group. Before that, she developed the land acquisition division at Jenny Pruitt & Associates. Simmel received her bachelor’s degree from the University of Florida.