Porsche announced that Pedro Mota has been appointed Vice President, Marketing of Porsche Cars North America, Inc., headquartered in Atlanta.

Mota comes to PCNA from Rolls-Royce Motors Cars, where he was President of the Americas. At Rolls-Royce, he was responsible for the U.S., Canadian and Latin American markets and led successful initiatives to grow sales and launch critical new products. The move marks a reunion with Porsche, where he had a variety of leadership roles in the United States.

"Pedro is a successful automotive executive with a track record of achievement in the premium sector. We very much appreciate having a leader of his caliber," said Klaus Zellmer, President and CEO of PCNA. "Pedro combines an international background with extensive experience in the U.S., the world's most competitive automotive market. He will be an excellent addition to the PCNA team."

Mota was previously with Porsche for 13 years, primarily in North America. He was a Senior Consultant with Porsche Consulting GmbH before moving to PCNA as Manager Porsche Improvement Process, then General Manager Pre-Owned Business and General Manager Sales Operations. From 2012 to 2015, he was Vice President, Area West, the largest Porsche sales region in the U.S.

Mota also has experience with other major international companies, including General Motors, Lehman Brothers and Siemens.

Mota holds an INSEAD MBA and a Master's Degree in electrical engineering from Lisbon Technical University. He is fluent in English, German, French and Portuguese.

Mota will move to Atlanta from Connecticut. He will start his new position on Monday, October 1.