Unified, the leading social advertising data and intelligence platform and services provider, announced the opening of its fifth office, based in Atlanta, GA, as part of the company’s expansive growth plans. Unified’s second office addition in 2018 will provide longstanding and new strategic partners in Atlanta with direct access to Unified to help enhance the effectiveness of their social advertising campaigns.

“As a longstanding client of Unified, we are excited to welcome them to Atlanta,” said Chris Tuff, EVP, Director of Content Marketing and Partnerships at 22squared. “We’ve been able to see firsthand the ROI that Unified helps brands extract from their social advertising and believe they can be a great partner to the businesses in our growing market.”

“We’re thrilled to announce the Atlanta office opening as the next logical step in Unified’s expansion given our relationship with several of the city’s Fortune 1000 companies,” said Jason Beckerman, CEO and co-founder. “Atlanta’s strong economy is home to a wealth of businesses that can benefit from Unified’s services. We’re looking forward to bringing our nearly $4 billion dollars of social investment data to help Atlanta enterprises gain control of their social advertising investments with improved transparency and data ownership.”

Unified’s initial expansion into the Atlanta area begins with a Sales Innovation Center dedicated to providing Fortune 500 brands with access to the brand’s platform and service offerings. Unified gives advertisers and agencies an in-depth view of their social advertising efforts by collecting and enriching brand investment, audience and creative data; uncovering key insights about their social advertising investments and producing unparalleled performance optimization. The platform aligns data from all actors within the social advertising supply chain, including media and creative agencies, FMPs and the social networks themselves, to improve performance through democratized access to insights, granting greater transparency and allowing for truly informed campaign decisions.